Guy-Next-Door Beats the Guru Every Time

Your customers are bombarded daily by the same types of offers – so how can you stand apart from the crowd? Let’s take the online marketing niche as an example: Everyone is proclaiming to have THE product that will enable ANYONE to make a million dollars this year, or more. Prospects are confused because there […]

Marketing With Cliffhangers and Teasers

Bloggers, email marketers, copywriters and writers of all genres, how do you keep your readers coming back for more? By utilizing that literary gem, the cliffhanger. I’ll show you how to use cliffhangers and teasers to increase your sales, but first a little background… We’ve all been caught up in a story only to realize […]

How to Keep Your Email Subscribers

There’s more to making money from your list than simply getting people ON your list. In fact, it’s once they’re on your list that the real work begins because you not only don’t want them to unsubscribe – you want them to actively look forward to hearing from you, to open and read your emails, […]

9 Ways to Be Certain You’ll Fail in Internet Marketing

Success is great, but failure is EASIER! Come on… I know you can do it. Here’s how: 1. Be filled with doubt. Cultivate it at every step, looking for reasons why you will fail, why your business plan won’t work, why effort is fruitless and hopeless. People who are successful want that success, they dream […]

What If You Simply Do The Opposite?

Over and over we hear how to succeed, how to achieve our goals and dreams, and so forth. And yet, somehow most people are falling far short of those goals and dreams… Now why is that? Perhaps it’s time to do the opposite. In a famous episode of Seinfeld, George Costanza was a perennial loser […]

The 6 Worst Affiliate Marketing Mistakes

You don’t have your own product yet and you want to make some money promoting affiliate products. But if you promote affiliate products via email, there is a better than even chance that you are making at least one of these mistakes and it’s costing you money. Imagine if every time you promote a product, […]

4 Myths The “Experts” Tell You

Every time you turn around, there’s another guru offering a high ticket item that will save the day and put a fortune in your pocket – but will it? The thing about selling information to Internet marketers on how to market is that they are effectively creating their own competition – training others to do […]

25 Unusual Split Tests that Increase Sales

Even the smallest changes can sometimes result in the biggest increases to your conversion rate. Take the headline split test, for example. Headlines A, B and C are tested against each other. Headline A converts at 1%, Headline C converts at 2.5%, and Headline B converts at 4.9%. Hmmm, which one should you pick? The […]

Offline Marketers – This Simple Trick Slams Businesses with New Customers

This idea has been proven to work GREAT for insurance agents, and it can work phenomenally well for other businesses as well. Imagine you walk into Joe’s insurance to sell your marketing services. Joe is sitting at his desk, looking bored and sad. “Joe,” you say, “How’s business?” “Not great, he answers.” “Joe, I’ll bet […]

5 BIG Emotional Motivators that Will Get You Sales

Here’s an experiment for you to try. If you don’t already, get a year’s worth of issues of any one magazine. If possible, make it a business magazine such as Entrepreneur. Now go through each issue of the magazine and see which full page and half page ads repeat month after month, and which ads […]

Stop Failing! Use This to Build Any Business

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